How long does it take to have a great idea? It could be five minutes, it could be a week. The trouble is, even though most businesses are desperate for their staff to be more creative, they're not prepared for them to spend the day looking out of the window waiting for the big idea to appear. In this forty minute talk (ideal for a lunchtime), I will share with you techniques from my book Brainhack that will help create the conditions for creativity to happen, without having to drastically alter you normal day-to-day work commitments



The reason I think a lot of people are scared off by creativity is they think you’ve got to be bit wacky and you’ve got to think outside the box.  But in actual fact, there are very defined stages of the creative process and if you can learn them and keep to them, you're far more likely to come up with good, practical ideas. This talk or half day session will help you understand the creative process and give you the tools to use it at work.



There is a lot of talk and interest in brand stories, but not a great deal of consensus about what it actually is. But at its heart it should be about emotional engagement. At the end of the day, it's all about how a person feels about your brand. This talk or half day session will help you understand how brands create that emotional connection with their customers and show you how you can do the same.


 “Very helpful - encourages us to think differently.”
  “The overall presentation was excellent and the emphasis on stage three of the process (mulling over) was very important.”
 "I found it interesting to learn about how the brain works and the psychology behind creativity."

"How to target an idea through the five steps."

"The importance of the unconscious and how to let ideas come in their own time." 

“Different to what we normally do! Made me think!”

"Reflective half hour walk was an invaluable time for reflection – good to be inspired to think creatively without any other constraints."

"Excellent day! I will be re-thinking how I write and read briefs."

"Glad to learn exercises plus tips about creativity and felt it broke down some of the barriers in my mind."